본문
SK Will and Promise for
AI Download JPG DownloadEmbodiment of wing-shape [kite/satellite] to bring the flying image and the global image toward the world. Reflection of energy · chemicals, information and communication, and semiconductors as two wings of SK to contribute to creation of values for customers and contribution to happiness for mankind.
Spatial Regulation
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Regulation and rule for minimum space A
The Clear Space is the minimum space of protection for the signature to maintain the formative properties.
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Regulation and rule for minimum space B
In case of outdoor advertisement, signboard, or other outdoor media requiring legibility assurance, the regulation for minimum space B may be applied.
Color System
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Color
It is a representative component to express SK, and it is supposed to be used on a white background.
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SK RED
Pantone Color
186C
Process Color
C0 / M100 / Y81 / K4
RGB Color
R234 / G0 / B44
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SK ORANGE
Pantone Color
158C
Process Color
C0 / M61 / Y97 / K0
RGB Color
R255 / G122 / B0
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Black and White
It is a representative component to express SK, and it is supposed to be used on a white background.
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BLACK
Pantone Color
K100
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GRAY
Pantone Color
K60
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Background Color Regulations
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Full Color, Silver, Gold, Black on White Background.
Full Color, Black background with 30% Saturation.
Full Color, Silver, Gold, White on Black Background.
Basic regulation
In reproducing the signature color, a white background is ideal. Yet, it is still fine to be used on a background with below 30% or above 80% of brightness.
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Color regulation
A logo for affiliated is supposed to be colored, and it is available on a background color of either below 30% or above 80% of brightness.
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Black and white expression
In case of expressing black and white, use positive for brightness of 30% or below and negative for brightness of 30% or above. In case of special printing, gold leaf, silver leaf, white leaf, or dark leaf is available.